WITH A CONSCIENCE
We believe in a making a positive contribution to the world, one product at a time. That’s why we create clean formulas, full of the good stuff and none of the bad. We never use harmful toxins or chemicals so you can feel carefree about your color care
We believe in a making a positive contribution to the world, one product at a time. That’s why we create clean formulas, full of the good stuff and none of the bad. We never use harmful toxins or chemicals so you can feel carefree about your color care.
We are committed to being kind to the Earth – and the animals – because all living things deserve respect. There is NEVER a need to formulate with hooves or hides when plant-based ingredients are cleaner, safer and more effective.
We are committed to using sustainable packaging wherever possible and are working toward using 100% post-consumer recycled plastic for every bottle. Simply put, we care and are working hard to minimize our carbon footprint to keep our world and oceans clean.
FREE OF KNOWN CARCINOGENS
UPCYCLED & RECYCLABLE PACKAGING**
*SLS & SLES-Free
**Wherever possible on select products
TOMORROW'S PRODUCTS TODAY
Innovation is at the heart of our DNA. We don’t take shortcuts. We believe that every single thing counts, so we obsess over each detail until we’re more than satisfied. Our products deliver, so you can keep on shining longer and more brilliantly with results 100% guaranteed.
Each proprietary formula contains our Advanced ColorLast System™ featuring next generation ingredients to dramatically repair, preserve and protect.
Our healing booster shot of rejuvenating botanicals nourish, restore and feed hair while a superior blend of vegan proteins derived from potatoes and soy dramatically strengthen from the inside out.
Pure color love. Our ultra-concentrated, sulfate-free, salt-free shampoos
powered by coconut and palm, provide the gentlest cleansing possible with 96% color retention.*
*Color retention after 10 washes using ColorProof shampoo and condition. Results may vary.
Never fade away. We’ve got you covered
with full spectrum UVA/UVB color protection sourced from sunflowers and corn. When the heat is on, you can count on thermal protection up to 450 degrees.
FROM CREATOR TO CREATION
ColorProof was created by Jim Markham, a beauty industry icon best known for pioneering sulfate-free shampoos. Jim began his career as a barber turned accomplished celebrity stylist, who quickly found he had a knack for product development. Driven by a ceaseless passion for creating superior-performing products, Jim developed five successful hair care companies, earning a reputation for innovation and excellence. With ColorProof, Jim stopped at nothing to develop the highest quality formulas possible using tomorrow’s ingredient technologies while being good for you and good for the planet. For the clean freaks and color obsessed, introducing the next generation of luxury color care.